One of the newest jobs to come up is an influencer. It is a job that can be done both part-time and full-time since, after all, it is you who manages your profile on the social network and the content that uploads in it and the characteristics of how it does. Influencers, as their name suggests, influence the opinion of their audience.
This means brands have noticed them due to their potential and use them as a channel to advertise their brand or product. When this happens, brands pay influencers for their advertising content, one of the primary sources of income for influencers. However, to work as an influencer, it is not enough to open a channel on a network such as Instagram and upload photos.
A long-term Project on Instagram
One of the first elements that you have to consider if you want to become an influencer on Instagram (beyond obvious things like having a profile on the network) is that it is a long-term project. There are indeed cases of people who have opened a profile, and in a few months, they have become renowned influencers. These are the exception, and that is why they are so popular.
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If you’re lucky, it could happen to you. But, at first, it is best to approach it as a long-term project. Think that being an influencer, whether you do it full-time or part-time, will be the same as starting a small personal business. Any company needs time to develop, grow, and attract customers. With the influencer world, The same thing happens, so set a rhythm of times that is realistic and adapt the project to those marked times.
Create a Personal Brand and a Well-defined Theme
One of the essential aspects that you have to consider to be an influencer on Instagram is that the brand is yourself. Whether the profile you are going to create is based on your real name or if it is an artistic or another name, your profile must define you and that this information reaches your potential audience and your target audience.
In this sense, it is essential to have a well-defined name and theme. The objective is that, when a consumer of your profile sees a photo or a text of your profile, they automatically identify that it is yours. This will allow you to be predisposed to receive that content, whatever type it is.
Imagine that you have opened a fashion profile, uploaded photos of fashion products, and you start to have an audience that follows you faithfully. However, one day you decide to start uploading content related to cars. What do you think will happen? Is it likely that the public that was interested in fashion is also interested in cars?
There may be an audience that fits that profile, but most of the public does not understand this variety of content. For this reason, it is essential that you correctly define the theme of your profile, since it will allow you to focus on a specific audience, which may be more or less large, depending on the theme chosen.
Content is Vital to be an Influencer on Instagram
Likewise, another factor that you have to consider to be an influencer on Instagram is that content will always be king. The public that will follow you does so because they want to find specific content. You may not know what exactly, but you know you want content on a particular topic.
For example, if you have a car profile, if you want to be an influencer on cars, it is because you have useful information to contribute to your followers on Instagram.
In this sense, you will have to be an expert (because you already are or because you become one) on that topic and handle it with ease. The same happens if you want to be an influencer of fashion, health, music, decoration, DIY, or anything else. You have to be clear that the content you upload will be what builds loyalty to your audience, and your audience will be your followers, who will be the ones who, in the end, make you an influencer or not.
In this sense, it is essential that the content you upload is your novel, that it has a differentiated character from other influencers with similar themes, but, above all, that you provide useful information to your audience. That will be the fundamental point that will make the difference between you being able to become an influencer on Instagram or, simply, an account with many followers.
Adapted and translated by The Cop Cart