How to Get Followers on TikTok - Step-by-Step Guide

With the growing popularity of TikTok, everybody wants to get a part of the action and have a large following on the platform. Many people and brands are joining the platform with the hopes of getting a slice of the pie for themselves.

Even though it might sound impossible to get a decent following on TikTok, there is still room for many influencers. There are even brands on TikTok that have more than 1 billion followers, so there is clearly a wide range of content for everyone. Continue reading if you would like to learn how to get more followers on TikTok.

How to Get Followers on TikTok - Step-by-Step Guide

Make Use of Call to Action Buttons

Make sure that you engage your followers with your content by maximizing the call to action buttons on the platform. Doing this will entice your users to view your videos and engage with your account after.

How to Get Followers on TikTok - Step-by-Step Guide
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A simple text such as ‘Click here if you want to see more’, might encourage them to do just that. For that to work, your call to action must be very interesting to lure them into following you and viewing your videos.

Identify Your Target Audience

It is important that you reach the right type of audience for whatever type of content you want to put out on the platform.

How to Get Followers on TikTok - Step-by-Step Guide
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TikTok has a very wide range of content and users, which leaves you with a lot of options to gain views and eventually followers.

It is also true that the more TikTok users who view your videos, the better the chances you will end up on the For You page.

Use the TikTok Paid Option

TikTok ads are an easy option that will target specific locations and demographics to ensure that the right audience see your content.

How to Get Followers on TikTok - Step-by-Step Guide
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This way, you get some great benefits that will help you get more views and gain more followers quickly and easily.

TikTok ads include the following: in-feed ads, topviews, brand take-overs (which are full-screen ads), and custom brand hashtag challenges. Creating ads like these will provide you with maximum reach and engagement.

Hit TikTok Trends at the Right Time

Participating in TikTok trends is no doubt one of the best and most effective ways to get your profile noticed and land on the For You page. However, you need to make sure that the time is ripe so your video is relevant and can attract more views.

How to Get Followers on TikTok - Step-by-Step Guide

You can have many variations of the same video with different music or with a different concept. Add your personal flavor and own branding to make your video stand out from the rest, but still relevant to the trend.

For instance, if you want to use a funny dance, use a beat that is currently trending. You can get more views for your video and increase your chances of landing on the For You page!

Repost User Generated Content

With this method, you can use content that was generated by others on TikTok to provide a better feel for your post. This is effective if you are reposting the content of a popular user or influencer.

How to Get Followers on TikTok - Step-by-Step Guide
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Reposting informative content, hacks, tips or tricks will be great to attract followers, too! You can also create a compilation of reposted content for a unique blend and composition.

In this manner, you can avoid having to make your own content, as you can make use of someone else’s. This will provide you with more views that might lead to more followers.

Create Your Own Trends

If you do not find anything that will provide or deliver the right message that will go with your brand, why not make your own? Who else will know your target audience best but you?

How to Get Followers on TikTok - Step-by-Step Guide
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Many famous performers, as well as popular brands, make use of challenges to get more views for their videos and more followers for their TikTok profile. They innovate their own trends and tailor-fit these to their target audience.

Through your own trends, you can target a specific group of people and create content that is relevant to their culture, demography, values, and other factors that will ultimately help your videos be more relatable and fun.

Collaborate with Content Creators

If you are new to TikTok, try collaborating with content creators, whether directly or indirectly. You may reach out to content creators who have already established their presence and ask them to promote your page, aside from collaborating with them.

How to Get Followers on TikTok - Step-by-Step Guide
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You can gain a lot of followers, as well as many other benefits, by joining forces with some well-known influencers. This will give your views count quite a boost, and that will lead to far more followers, which will boost your popularity.

Try the Duet function to indirectly collaborate with some famous and trending TikTok users, too. It will be easier to land on the For You page and have your video reach a wider audience if you use popular content.

Optimize Your Hashtags

Hashtags on TikTok work basically the same as on other social media platforms to help the users of the network find your brand or profile much easier. Make sure that your hashtag is relevant and timely.

How to Get Followers on TikTok - Step-by-Step Guide
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Consider the current trends to incorporate into your content. You can also make use of quite a wide range of content-orientated hashtags, as well as those related to the platform.

There is no limit to the combinations of hashtags you can use, for instance, if you have a brand of #coffee, you can use the brand and mix it with #ForYou. Don’t be reluctant to mix and match because you can never go wrong with hashtags!

Cross-Promote with Your Other Channels

TikTok is such a great platform because you can easily download videos from any profile, even your own, and share it with other social media networks.

How to Get Followers on TikTok - Step-by-Step Guide

This way, you can take videos from TikTok and repost them to your Instagram profile, Twitter profile, Facebook page, and other social media platforms and nudge your followers to migrate to the other platform by providing snippets of your TikTok content to arouse their interest and curiosity!

Many brands do this and direct their followers from platforms where they have more followers with them to TikTok. The challenge of sustaining their interest while they are on TikTok can be a tough one, though!

Be Creative and Post Often

It is very important that you create new content on a very regular basis that can be posted as often as possible. Consistency is essential when it comes to establishing and maintaining a presence, which will in turn gain you more followers.

How to Get Followers on TikTok - Step-by-Step Guide

You should be very creative and always think about new things that might let people want to view your content on a daily basis. Have a good balance between reposted content and original content so as not to bore your followers with monotony.

If you have content that is viewed quite often, you should also repost the content over and over for more views of the videos. Create a compilation of your best videos, too!

Post at Peak Times

It is a logical conclusion that the best time to post your videos on TikTok is when the users are most active.

How to Get Followers on TikTok - Step-by-Step Guide

Knowing when the users are most active can easily be done with TikTok Analytics on a Pro account. The app will provide you with great information you can use to your advantage and it will always be up to date.

If you're very serious about creating content on TikTok, think of it as a job wherein you have to meet specific deadlines and schedules. Through this, you are guaranteed to always be active on TikTok and maintain your visibility to your prospective followers.

Reply to all Comments

It is the proper move to make with all social media platforms to comment back when viewers make comments on your videos.

How to Get Followers on TikTok - Step-by-Step Guide
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This is a great approach to begin getting to know what your viewers want, and your comments might just encourage them to stay on as followers of your profile. A brief "thank you" or other expressions of gratitude can go a long way.

This will also help with the engagement of your video and all of your content that is posted on TikTok. Encourage them to comment down below and ask you questions. You can even use some of those comments as a springboard for your next video.

Add Some Text to Your Videos

These text titles must provide information to the viewers, but they must not obscure the video so that the viewers miss out on something.

How to Get Followers on TikTok - Step-by-Step Guide
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This is especially good for people who are scrolling through their TikTok account without the sound on.

This way, they will still get the right information even if they do not hear what you are saying or they can not hear the sound.


While some may still say that fame cannot be gained overnight, TikTok is a platform that proves otherwise. With the right content, timing, and strategy, one user can gain popularity and fame in just a matter of hours!

However, don’t be discouraged if you can’t get in on your first try. Follow these steps diligently and you could become one of the most followed and revered content creators on TikTok!