How to Get Followers on TikTok – Step-by Step Guide


With the growing popularity of TikTok, everybody wants to get a part of the action and have a following on the platform. That is why so many people and brands are joining the platform with the hopes of also getting a slice of the pie for themselves.

Even though it might sound like it would be nearly impossible to get a decent following on TikTok, there is still room for many influencers. There are even brands on TikTok that have more than a billion followers, so there is clearly a wide range of content for everyone.


Keep reading if you want to learn how to get more followers on TikTok.

How to Get Followers on TikTok - Step-by Step Guide

Make Use Of Call To Action Buttons

If you need more followers on TikTok, those viewing your videos might need some enticement, and you might need something to help with that. With a CTA button, such as the simple text ‘Click here if you want to see more’, might encourage them to do just that. For that to work, your CTA must be very interesting to lure them into keeping on following you.

Use the TikTok Paid Option

TikTok ads are an easy option that will target specific demographics and locations to make sure your content reaches the right audiences. This way, you get some great benefits that will help you get more views and gain more followers quickly and easily. TikTok ads include the following: in-feed ads, topviews, brand take-overs (which are full-screen ads), and custom brand hashtag challenges. These will provide you with maximum reach and engagement.


Identify the Target Audience

It is important that you reach the right type of audience for whatever type of content it is you want out there. TikTok has a very wide range of content and users, which leaves you with a lot of options to gain views and eventually followers. It is also true that the more TikTok users who view your videos, the better the chances you will end up on the For You page.

You Should Hit TikTok Trends At the Right Time

In this case, you need to find the right trend and use it at the right time when a lot of people are using it. For instance, if you want to use a funny dance and use a beat that is currently trending, you will get more views for your video. That is why you can have many variations of the same video with different music or with a different concept.

You Can Repost User Generated Content On TikTok

With this method, you can use content that was generated by others on TikTok to provide a better feel for your post. With the mentioned video, @narsissist is using content that was created by @wilkingsisters to carry the message of the afterglow collection. This way, you do not need to make your own content, as you can make use of someone else’s. This will provide you with more views that might lead to more followers.

Create Your Own Trend

If you do not find anything that will provide or deliver the right message that will go with your brand, you can make your own. Many famous performers, as well as popular brands, make use of challenges to get more views for their videos and more followers for their TikTok profile. This way, you can entice people to view the changes or the trends while increasing the fun of the challenge.

Join Forces With Content Creators

Brands can gain a lot of followers, as well as many other benefits, by joining forces with some well-known influencers. This will give their viewing count quite a boost, and that will lead to far more followers, which will boost their popularity. This will especially help if your brand is new to the TikTok platform.

Use Your Hashtags Right

How to Get Followers on TikTok - Step-by Step Guide

Hashtags on TikTok work basically the same as on other social media platforms to help the users of the network find your brand much easier. You can also make use of quite a wide range of content-orientated hashtags, as well as those related to the specific platform. There is no limit to the combinations of hashtags you can use, for instance, if you have a brand of #coffee, you can use the brand and mix it with #ForYou.

Cross-Promote With Your Other Channels

You can easily download videos from any profile, even your own, and share it with other social media networks. This way, you can take videos from TikTok, repost them to your Instagram profile or even to your Twitter profile, and tell your followers about it so they can migrate to the other platform. Many brands do this and take their TikTok followers with them to other social media platforms where they have more followers.

Get Creative and Post Often

It is very important that you create new content on a very regular basis that can be posted as often as possible. You should be very creative, as well, and always think about new things that might let people want to view your content on a daily basis. If you have content that is viewed quite often, you should also repost the content over and over for more views of the videos.

You Should Post At Peak Times

It is a logical conclusion that the best time to post your videos on TikTok is when the users are most active. Knowing when the users are most active can easily be done with TikTok Analytics on a Pro account. The app will provide you with great information you can use to your advantage and it will always be up to date.

You Must Reply To All Comments

It is the right thing to do with all social media platforms to comment back when viewers place comments on your videos. This is a good way to start getting to know what your viewers want, and your comments might just encourage them to stay on as followers to your profile. This will also help with the engagement of your video and all of your content that is posted on TikTok.

Add Some Text Over Your Videos

How to Get Followers on TikTok - Step-by Step Guide

These text titles must provide information to the viewers, but it must not obscure the video so that the viewers miss out on something. This is especially good for people who are scrolling through their TikTok account without them putting the sound on. This way, they will still get the right information even if they do not hear what you are saying or they can not hear the sound.

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