Next, in this article, we give you the keys on how to set up and manage a beauty salon, tips that will help you launch into an adventure, open your beauty salon and become a successful business person. Take note!
Setting up and managing your beauty salon is not an easy task. If you’ve made the decision to proceed with this project, you should start by making a list of everything you will need to begin this new professional path. Knowing the regulations, procedures, and licenses necessary to manage your beauty salon will be the starting point towards creating your new business.
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There are two methods for doing this: create a company from scratch or a franchise. Once you have chosen the form that best suits you, by budget, by licenses, or by management, it is time to start the race towards the creation of your beauty center.
- Create a business plan. We refer to making a list with everything that you will have to manage in your company, taking into account from the expenses that are coming (create a budget and value the initial investment), to a study of the competition and current market trends. Your business should be based on these objectives, so capturing what you want to achieve and offer to your customers will be the starting point for managing your beauty center.
- Start by choosing the name of your beauty salon and your logo, the brand will define you, and that will sell you.
- Get up to speed on legal and financial matters with the help of an advisor. This figure will allow you to plan all those legal, economic, and labor aspects to have your business in order (licenses, payroll, taxes).
- Next, look for a place where to locate your beauty center that suits your business plan. For starters, you can bet on something small, affordable, but well located.
- Spend time decorating or remodeling the center to ensure that your future clients find in it a comfortable space that invites relaxation.
- Make a list of all those products and services that you are going to offer in your salon. It must be a fair offer, adapted to your knowledge, and that of the professionals you have hired. Do not cover a lot from the first moment, since you can expand the offer as you learn new techniques or hire specialized professionals.
- Prepare a good launch marketing campaign. If you want to attract customers, in addition to having a powerful corporate image, you must work on launching your business to the world. Open the social networks that you consider necessary to boost your business (Instagram and Facebook are the most appropriate for your business), put a spot on the radio, prepare a fair launch offer to attract customers, and make an inauguration in style.
With all these elements in order, you can set up a beauty salon successfully. Start working and include improvements as you build customer loyalty, observe their needs, and find out about the latest trends and developments in your sector. All this will allow you to establish strategies and make the necessary decisions so that little by little, your business will bear fruit.
Manage a Beauty Center to Make it Profitable
Setting up a beauty salon will take time. You need to think about things like the investment, the location, or the services that you are going to offer. For this reason and to help you manage your beauty center, we recommend the use of software for beauty centers. It is a helpful tool that will aid in day-to-day management of your company.
One of the best management programs for an aesthetic center is the BEWE.io software, which allows you to control your clients’ database, the calendar of upcoming appointments, or everything related to administration, billing, and communication. It is an essential tool for an aesthetic business if you want your beauty center to become a benchmark.
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Managing your beauty salon through complete and reliable software will allow you to establish specific marketing actions. It will also help build customer loyalty, drive the agenda, manage your invoices, salaries, or commissions, control inventory or stock and even make advanced reports that allow you to manage your business wherever you are.
Adapted and translated by The Cop Cart Staff